Tuesday, January 22, 2013

COCOCOZY COLLECTION 2013 CATALOG PREVIEW!

2013 COCOCOZY Catalog volume 1 cover
COCOCOZY Catalog cover page

So here are the first few pages of the COCOCOZY COLLECTION 2013 Catalog Vol. 1.

Am very excited.  The actual catalogs should be ready today for pick up.

We worked with a special ops team of consultants on this project! The team includes fantastic graphic designer EF and fab photographer Hugh Hamilton.  COCOCOZY assistant JW also helped me out on shoot day with styling and just last week with some last minute edits.

Also, here is the first glimpse of the COCOCOZY Light collection.  A new collection of pillows I am adding into the mix this year.  The designs are more playful than my classic luxury linen line of pillows; the pillows are made in the U.S. from imported cotton; very simple relaxed knife edge construction; down inserts included; and the price point is about half the price than our luxury linen line.  It will be in stores around the country starting this spring and will be available on our site soon.

I'll be debuting COCOCOZY Light, the COCOCOZY Rug Collection and so much more at the New York International Gift Fair starting this Sunday.  I leave for NYC on Thursday...booth set up Friday and Saturday and on Sunday the trade show begins.

CM who runs all things operations at COCOCOZY will be flying in to NYC with me to help show the collection to buyers.  NY based interior designer MK will round out the team.  It is a lot of hard work for about 6 days...but we'll get it done!

The COCOCOZY Collection has now been around for 2 years and this marks my 5th time at this home furnishings trade show.  Am so excited.  I am happy to report that I am still having a blast trying to navigate and learn about home textiles, furniture and design all while still enjoying what I do in my real life as a business executive in an unrelated field.  It has been a roller coaster of mishaps and mistakes and literal and figurative pratfalls....but I've tripped and tumbled my way here...with of course a wonderful support team and fantastic friends (like best of friends AM, FF, NS, AT, A.Ro. and more) and of course my wonderful family (mom, sis DS and supportive extended family SS, RM, MA, AJ, LB, MP, JG).

Will give you a bit of advice (not that you asked for it)...but if you have an idea, a dream, or passion...go for it.  Really.  It is scary and exciting and exhilarating and thrilling and terrifying all at the same time...but well worth it.

I will be announcing one more partnership tomorrow too by the way...  Another new line for COCOCOZY!  Spent much of 2012 working with partners on these new collections so it will be fun to finally chatter about all of them.

In the meantime, please take a look at these first few pages and COCOCOZY Light and tell me what you think.

Cococozy Classics Collection catalog photo

Introducing COCOCOZY LIGHT catalog photo



COCOCOZY Light pillows on a white sofa catalog photo

COCOCOZY Light pillow patterns in black

COCOCOZY Light pillow patterns in blue

Happy Tuesday!

xo
Coco

P.S.  Last Friday, I had a great lunch with my fantastic agents HM and SM.  They work for a posh Hollywood talent agency.  It was so nice catching up with them and hearing about their world.  They swung by the COCOCOZY HQ in Beverly Hills for a quick visit too.  I warned them several times over that our offices were SO small and in a shabby little building.  They were very gracious but I know in the back of their minds they were thinking "Wow, this really IS small!".  LOL!

P.P.S.  In the middle of the chaos of getting ready for the fair and working at my regular job, demolition  and construction continue at my little tiny cottage in the Hollywood Hills.  So many choices to make during this mini renovation...wood floors, new doors, heaters etc.  My contractor KM and his team are right on schedule but unfortunately I am not.  KM sends me regular texts reminding me about all of the decisions I have to make.  Slightly challenging...but doable. My dear mother also keeps calling me to check in on the progress of the remodel (by the way, what is the difference between remodeling and renovating...not sure). And of course my dear sweet sis DS who I've been staying with while I am without a home is most invested on the project's progress. Last night over a dinner of take out Mr. Chow, I informed her it could be another month or 6 weeks of me staying with her. Poor sis DS...she got two surprise roommates for Christmas (me and dog Mr. Boo)! I owe her a big present at the end of all of this!

P.P.P.S. I went to my house this weekend to see how things were going with the construction. I also had to move the last bits of furniture and my paintings to my storage unit early Saturday morning.  Here are some shots of my bedroom with the walls completely removed.  Noticed there seemed to be some sort of window framed out behind the walls.  Interesting!

Coco's house with the walls ripped out
My bedroom and house under construction. (above and below)

Coco's remodeling progress-debris all over the fllor

P.P.P.P.S.  Engineered wood v. solid wood debate - So have been bopping back and forth from one wood place to another...trying to figure out what kind of floors to use.  My contractor KM says that because my house is right up against a hillside and there is potential for moisture, I should do engineered wood.  I brought home at least 20 samples over the weekend.  Am not sure about the whole idea.  Just heard from my good friend JLF's wood floor installer guy yesterday and he says he can install 6" wide white oak solid wood floors and stain to any color.  Help...what should I do?

P.P.P.P.P.S.  So excited to see best of friend AM in New York.  I'll stay with her and her sweet hubby JE and their two adorable kids.  TE is also coming to NY so that he can see the COCOCOZY gift show booth.  We'll stay at the Bowery Hotel while he's in town for a few days.

P.P.P.P.P.P.S.  NYC Saturday Night Dinner - Also looking forward to dinner on Saturday night with the Capel Rugs executive team.  Will be fun to celebrate the launch of the COCOCOZY Rug Collection with fab VP/Creative Director Tami Watras and the oh so wonderful Capel Rugs President John Magee!   Made a reservation at Gemma which is next door to the Bowery.  Anyone else have any must go to NYC restaurant suggestions?

P.P.P.P.P.P.P.S.  Hope you had a great Martin Luther King holiday and Inauguration Day yesterday!  Hope you have a great week ahead!

P.P.P.P.P.P.P.P.S. One last thing...please remember to come see me at the New York International Gift Fair. I'd love to say hi. COCOCOZY is booth #7919 on the lower floor of the Javits Center starting this upcoming Sunday! It is always so much fun for me to meet you all. So please please please come by and say hi!


9 comments:

  1. I highly recommend engineered hardwoods when there is a moisture problem. I have been really happy with my choice for my family room which has a cement subfloor, near a pool, in the foothills. Most of my old house has the original hardwood floors, but those rooms have a raised foundation so my contractor recommended engineered floors. The engineered hardwoods are so easy to care even with pets, wet feet, and other hazards. Good Luck, Madeline

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  2. i agree with using engineered floors. we have a house in newport beach and now in park city. I saw many many different samples for our house in PC. I somehow was biased to think the engineered floors were sort of cheap. after many hours with the wood floor expert, i chose a gorgeous rustic 6" wide white oak engineered floor. it has a grayish tint over it and everyone who comes to our house in park city loves it! for me the deal breaker was the moisture....make sure if you go with engineered, you get a relatively thick layer of real wood on the top, so if you need to sand it, you have the option.

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  3. LOVELY catalogue! Looking forward to browse through it hopefully it will be available online for us overseas people? :-)

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  4. Everything looks fantastic! Congrats again, you've really created a stunning brand. You're a true inspiration Coco.

    :)
    mikky
    www.todaloos.com

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  5. Congratulations! Your collection looks great!!! And so does your house :)

    www.donnaviningblog.com

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  6. Beautiful collection...and congrats! Regarding your flooring, we (literally, my hubby and I) installed engineered hardwood throughout our entire house and we love it! We live in a very humid area and it was recommended. What we were told was that you have the same amount of depth of re-sanding when and if the time comes, as with solid hardwood, given the angle of nails, staples, etc., in the installation process. I don't know if that makes sense, but you can only re-sand so many times before you reach the level of your nails or gigantic staples. The cost for us was about the same as solid, so that wasn't an influence for us. Good luck...it will be beautiful! Can't wait to see pictures!

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  7. Coco,

    So many exciting things happening for you and the Cococozy brand! It's wonderful to live vicariously through you on the blog!! The new collection looks beautiful. Wishing you continued success!

    Tammie

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  8. Coco the catalog and all of your items look so fantastic! Congrats on your success and kudos for taking a risk!

    I'm sure the house will look beautiful whatever you decide on the wood. Sorry I am no help there. I love hardwood and I'm not even sure what engineered wood is...clueless!

    Good luck with your decisions!

    Karen

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  9. ENGINEERED all the way! Its not a 'cheaper' option, it's excellent to lay and will stop warping but will look like solid wood once down. If you have a good top layer you can sand as well.

    Not sure what colour you're going for but if it's dark make sure the color penetrates all the way through the timber otherwise scratches will show through if it's just a stain on the top layers as the lighter wood underneath will show through. Excited to see how it turns out.

    If you want to see what engineered flooring looks like down check out my companies website always use engineered.

    http://thelondondesignandbuildcompany.com/

    Thanks Sophie

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