Thursday, May 16, 2013

COCOCOZY FOR TOMMY HILFIGER - SURF SHACK PART 1

Tommy Hilfiger West Hollywood Store Surf Shack summer capsule collection COCOCOZY pillow pink orange fashion

COCOCOZY for Tommy Hilfiger is in stores!  Woohooo!

Am thrilled, thrilled, thrilled to announce today a partnership I've been working on since the fall.  COCOCOZY and Tommy Hilfiger!

This summer two special edition COCOCOZY pillows will be in Tommy Hilfiger stores around the world and online as part of Tommy Hilfiger's Surf Shack capsule collection - a really cute array of summer clothing for men and women!

You might ask..."Coco...how did this all come about?"  Unlike most (smart) people who keep everything close to the vest...I, of course, will share details.

Sooooooo....was approached by the very stylish Amie Robinson, Director of Research and Development for Tommy Hilfiger, last summer about possibly working with their brand on a small collection of pillows.  I chatted with Amie and her super cool boss Trent Wisehart, Creative Director North America and EVP of Global Creative Services for Tommy (have a secret professional design crush on Trent...now not a secret I guess...hmmmm...) for a bit about what we might do together.  Then fab Tommy Hilfiger VP of Marketing Jann Parrish was brought in to finalize plans.  Before I knew it, by December 2012 we were in business!

More details in later posts on how we made 500 pillows in a few months and got them off to the Tommy team!  (Hats off to COCOCOZY VP of Operations CM for coordinating getting all of the pillows out of the door)

So today, Tommy Hilfiger has launched its Surf Shack collection - a capsule collection of bright cool surf inspired clothing...and two COCOCOZY pillows are in the mix.  We color coordinated our pillows with their collection.

Yesterday, I went into the West Hollywood Tommy Hilfiger store and took a million and half pictures. Courtney the store manager was so nice and I even ended up buying a cute Surf Shack white jacket and sparkle mint green t-shirt from sales associate Tiffany.

A true thrill to see our pillows in store!

Here is our COCOCOZY Vent pillow in cotton in Tommy Hilfiger colors!


COCOCOZY Tommy Hilfiger Surf Shack Collection pillow home furnishing decor hang tag


pink orange clothing tops sweaters shoes summer COCOCOZY pillow Tommy Hilfiger West Hollywood

COCOCOZY Tommy Hilfiger Vent Pillow pink orange home furnishings West Hollywood store
COCOCOZY for Tommy Hilfiger Vent Pillow - $129 (above)



Tommy Hilfiger store West Hollywood Surf Shack VW Bug board fashion style display summer
A VW Bug and cool surfboards are part of the Surf Shack display at Tommy Hilfiger (above)

Store exterior Tommy Hilfiger West Hollywood Los Angeles brass doorway retail clothing fashion

I will do another post next week on the making of COCOCOZY for Tommy Hilfiger pillows.  I will also share my favorites from the Surf Shack collection over the next few weeks!  Later, will also share with you the second pillow we did for Tommy.

If you are near a Tommy Hilfiger store, please go in and check everything out.  If you get a pillow, shoot me a photo of it in your home and I'll put it up on the blog!

Happy happy Thursday!

xo
Coco

P.S. A huge thank you to decor and style blogger Marisa Marcantonio of Style Beat blog for doing such a nice write up today on the new 2013 offerings from the COCOCOZY textiles collection!  Thank you Marisa!  You are so sweet!


Photos in this post by Coco of COCOCOZY

13 comments:

  1. How cool! Congrats love! The pillows look awesome! :)

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  2. congrats - so cool.

    http://a-touch-of-luxe.blogspot.com

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  3. Congratulations Coco! Very cool....happy for you!!! :)

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  4. LOVE!!! Congratulations Coco! I Just went to the TH website and the vent pillow is already SOLD OUT! Awesome!

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    1. I was so thrilled to hear that they sold out online already! They are apparently working to get more from another division for online right away - they say by tomorrow! We are so excited! Thank you Wendy!
      xo
      Coco

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  5. This is so exciting! Can't wait to see the capsule collection in person. Congrats!! xx

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  6. congrats! love the pillow and the colors. so exciting!

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  7. Coco, this is amazing! I am so happy for you. The pillow is so cute!

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    1. You are so sweet Paloma! Thank you for being so nice and supportive over the years!
      xo
      Coco

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  8. Congratulations! That is just fabulous and the beginning of a great adventure

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  9. Time to break out the CHAMPAGNE!!!! Congratulations.
    Mary

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